Situated in the heart of Little India, MIRAGE sets the standard for distinct Pakistani and Indian attire. Established 12 years ago, MIRAGE has built a reputation for superb quality and creative design. The secret for success lies within the founders philosophy that is distinctly unique as the clothing she creates, "When I think about fashion, I think about how it brings expression to ones life. Fashion should brighten ones personality, not reinvent it" Says Samar Iqbal, founder of MIRAGE.
When asked what inspires her, she responds with one word, creativity. "But even creativity works under certain guidelines. I believe the perfect dress is both unique and practical. It should make you feel comfortable, beautiful, and confident."
The Romanesque architecture of the store resonates an appreciation for classic beauty with modern day appeal. "MIRAGE is luxury, beauty and elegance. I created this environment of the store because those are the qualities that encompass our collection. Every women should feel marvelous when she's in one of our dresses" she says. And the timeless elegance of MIRAGE resonates in its clientele.
Dressing some of Hollywood and Bollywood's most beautiful and talented people, celebrities such as Madonna, Dustin Hoffman, Halle Berry, Gwen Stefani, Jennifer Aniston, Dimple Kapadia and Deepti Naval have worn MIRAGE attire. MIRAGE has been worn at the Golden Globe Awards, Emmy Awards and the Oscars. MIRAGE attire has been worn by celebrities in major motion pictures and has been featured on various television shows such as TLC; and publications such Vogue and Los Angeles Times.